By Lars Winberg, Business Development Manager, GRAS Sound and Vibration
The field of noise testing is evolving at breakneck speed. The increasing demand for advanced audio technologies like active noise cancelling and voice-controlled smart systems make high precision measurements to guarantee superior sound quality a necessity. This means that customers (or project owners) tasked with developing consumer electronics, cars, aircraft, or other applications, will increasingly face test situations where business as usual just isn’t good enough anymore. When they reach this point, they will often need to decide whether to go for a customized solution, that caters to their needs exactly, or whether to choose an off-the-shelf product that gets close enough. In my opinion, customers too often choose off-the-shelf solutions. And I believe this is because a few common concerns scare them away from customization.