About GRAS UK

Philippa joined GRAS in 2017 and now serves as Sales Director for EMEA at Axiometrix Solutions, representing the GRAS, Audio Precision, and imc brands. She has worked with customers across a wide range of industries — from aerospace to consumer electronics — helping them identify the right test solutions for their specific applications. With a strong background in business development, Philippa previously held roles in advertising sales and as a Business Development Manager at Cromwell Tools, where she supported a broad portfolio of engineering products. A natural people person, she also spent four years living in Ho Chi Minh City, Vietnam, where she taught English before returning to the UK and joining the GRAS team. 

James is a British test and measurement engineer with over 20 years’ experience of designing custom automated test solutions for a variety of manufacturers in the audio industry, mainly using AP audio analysers.

Before joining Audio Precision, James worked for companies including ARCAM, where he helped to develop the first ever functional ‘bed of nails’ testing facilities using AP analysers. Moreover, he worked for TAG McLaren Audio and International Audio Group (IAG), where he served as Head of Engineering in both Cambridgeshire and Shenzhen, China. Prior to leaving IAG, he designed automated test facilities for the manufacturing groups of Quad, Wharfedale, Mission and AudioLab.

Fariha joined GRAS & Audio Precision in 2025 as Regional Sales Manager for the UK & Ireland, bringing a strong background in test and measurement and a passion for delivering tailored technical solutions. She holds a bachelor’s degree in Electrical and Electronic Engineering from Cardiff University and has supported customers across various industries with complex sales and application needs. Based in Cardiff, Fariha plays a key role in developing new business and strengthening client relationships.

Victoria joined the UK team in November 2020.  With 20+ years’ experience of office and customer account management, she is a great asset to the team.

Please feel free to reach out to Philippa, James or Victoria should you have any questions or need further assistance.