A LOOK to the future

 

 

 

Where are we going as a company, and what are the biggest and most interesting challenges in building high precision measurement microphones today? GRAS Vice President of Product Management, Morten Høgholm Pedersen, can’t wait to see, either!

 

 

 

“As the Danish humorist, Storm P, used to say, it’s hard to prognosticate, especially about the future,” says Morten. “But I am really looking forward to seeing how far we’ll be able to take the digital solutions that are an integral part of our groundbreaking EQset technology.” “When it comes to measurement microphones in general, it will also very much be a question of what our customers ask us for, and what they need us to deliver as their products and ambitions evolve.
Many of our customers see our acoustics experts as part of their own R&D departments. We are involved in their new product development from A to Z, advising on measurement solutions and developing new microphones to deliver the measurements they need to build products that are better than their competitors’.”

“In other words, the future is even more co-creation and co-development in close collaboration with our customers. And I can’t wait to see all the great solutions and products we’ll come up with together.